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Aware to Engage (A2E)

Introduction​

"Aware to Engage" (A2E) is the initial stage of the customer journey, and the first stage in the Essity Value stream.

Introduction to "Aware to Engage"

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It is broken down into four (business-unit, market-centric) areas, each of which have their own particular mix of solutions under common product lines

  • Digital Marketing - Consumer Goods
  • Digital Marketing - Corporate and Shared
  • Digital Marketing - Health and Medical
  • Digital Marketing - Professional Hygiene

See child pages for details.