Digital Marketing - Consumer Goods
Introduction
"Aware to Engage" (A2E) is the initial stage of the customer journey, and the first stage in the Essity Value stream.
Introduction to "Digital Marketing - Consumer Goods"
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The following are the preferred solutions used to deliver value in this area
Content Management Systems
Product Information Management
GPIM - Global Product Information Management
Digital Asset Management
Mediabank
Identity, Consent and Profile
Identity and Consent Hub, with CDP - Customer Data Platform